Guest Lecturer Regnard Raquedan

Regnard Raquedan is a 2008 MBA graduate of the Asian Institute of Management. He is more known among the people in AIM as the AIM Blogger because of the blog he created when he was still a student.

He is a guest lecturer in AIM's first online elective. Find out more about Regnard in his blog The AIM Blogger

Professor Richard Cruz

Professor Richard Cruz is currently teaching Marketing and Finance. He is a core faculty in the MBA Program of the W.SyCip Graduate School of Business in the Asian Institute of Management.

Professor Cruz along with Professor Ortigas pioneered the AIM Online Marketing elective. With the help of guest lecturer Regnard Raquedan they have successfully concluded the first Online Marketing elective.

Professor Gaston Ortigas

Professor Gaston "Titos" Ortigas has been a full time professor at the Asian Institute of Management since 1986. His teaching assignments ranges from Strategic Planning, Entrepreneurship to TQM and Operations Management.

Professor Ortigas along with Professor Cruz pioneered the AIM Online Marketing elective. With guest lecturer Regnard Raquedan they have successfully concluded the first online marketing elective

Google Online Marketing Challenge 2009

The Google Online Marketing Challenge is a global student online marketing competition developed by professors in collaboration with Google to provide students with practical online marketing experience.

This is the first time where the ASIAN INSTITUTE of MANAGEMENT has entered this competition. In this year's competition we are fielding 3 teams which is tasked to be online marketing consultants to a currently existing company who has a website and has not participated or used the google adwords service in their marketing campaign.

Each team is given a $200 Google Adwords budget to use for their respective partner companies and based on Google's scoring criteria they will select a global winner of the competition. The winning team, along with their professor, will journey into the heart of Google, the Googleplex which is located in Mountain View California.

*Regional winners will get to visit their local google office.

The 2008 Google Online Marketing Challenge saw around 1600 student teams from 47 countries.

Who will win this year's challenge?

The Asian Institute of Management

In 1965, the top schools in the Philippines, Ateneo de Manila, De La Salle and the University of the Philippines approached the Ford Foundation with competing financial assistance proposals to upgrade their respective business school offerings.

However the Ford Foundation had a larger vision in mind. That vision was to elevate business education in the entire Asian Region. Ford Foundation urged the three leading universities to consolidate their efforts to build one of the premiere business schools in Asia.

In 1968, the consortium with Harvard University as project grant administrator formed the Asian Institute of Management in Makati, Philippines.

In 2009, the Asian Institute of Management celebrates its 41st year as one of the leading Business Schools in the Asian Region.

AIM Online Marketing

The Asian Institute of Management (AIM) has introduced the first online marketing class to be offered to its students. This will be the official blog for the class and hopefully future classes who would take on the challenge of marketing online.

The class is headed by Professor Richard Cruz and Professor Titos Ortigas and they are being assisted by The AIM Blogger himself Regnard Raquedan.

The current elective of Online Marketing is offered to the May Batch 2008 of the AIM 16-month MBA Program. The elective revolves around the Google's 2009 Online Marketing Challenge.

Follow our experience as we delve into a whole different world of marketing through this blog.